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  3. Case vs piece pricing: how to price wholesale goods

Case vs piece pricing: how to price wholesale goods

Price small packs per case (or carton) and large packs per piece, because that is how shops buy them. Convert with piece price = case price ÷ pieces per case, keep the exact value, and round only the bill total - not each piece price - so you don't lose money on loose sales.

By Munafa Book team · 9 Nov 2026 · 1 min read

Case price or piece price?

  • Per case: small, fast items sold in full cases - 200 ml drinks, biscuits, soap bars.
  • Per piece: large or costly items often sold loose - 5 kg atta, 1 L oil, 2 L bottles, electrical items.

Converting without losing money

A ₹510 case of 40 bottles is ₹12.75 per bottle. If you round the bottle price down to ₹12.50 when selling loose, you lose ₹10 on every 40 loose bottles. Keep the exact ₹12.75, let the bill add up the lines, and round only the final total.

Case pricePiecesExact piece priceRounded downLoss per 100 pieces
₹51040₹12.75₹12.50₹25
₹43224₹18.00₹18.00₹0
₹1,00030₹33.33₹33.00₹33

Special rates for special shops

Big buyers get better rates. Write the rate in the same unit you sell in, and keep it per shop and per product. When the base price changes, review special rates too.

GST-inclusive prices

Most wholesalers quote prices including GST. That is fine - the bill can split each line into taxable value and GST. Just be consistent.

Try the free case ↔ piece price calculator. In Munafa Book, each product knows its pieces per case and whether it is priced per case or per piece, and customer-special rates are remembered - see case and piece billing.

Related

  • How to calculate profit in a wholesale business

  • GST on cold drinks and juices: HSN codes and rates

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